Egg Unlimited is ‘the little bakery that could’. The bespoke Prahran bakery supply miniature breads, pastries and cakes to Melbourne’s finest caterers, hotels and corporates.
Egg identified the emerging corporate market as a major opportunity for new business development. The rebrand and positioning was heavily targeted at this space. We put emphasis on communication around growing their catering service, the introduction of deluxe lunchboxes and a Wellbeing range.
Project scope /
Suite of art directed photography, stationery, postcards, brochures, menus, packaging, website, digital communication and branded office environment. A special thanks to Mike Long for the food & lifestyle photography and Leesa O’Reilly for the styling, and Sharyn Cairns for the architectural photography.
Business results /
As a result of the new brand identity launch, 88% of new business was in the corporate market.
17% increase to the customer base.
Online results /
An average of 1617 new visitors have been tracked per month.
50% of page views in the new product range.
Average pages per visit: 4.2