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Crystal Creek Pure Water
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Crystal Creek is a local bottled water manufacturer who’s challenge when re-branding was to take on the big boys. Our primary objectives were to increase brand awareness in the retail environment, make the branding more relevant to the consumer and differentiate the product from other bottled water on shelf. 

An emotional connection was reached with the customer by turning ‘Crystal Creek’ into a place as well as a name. We achieved this by incorporating the Australian landscape. The semi transparent label was introduced to enhance the purity of water.