World class leadership in child care and research forms the ‘excellence quotient’ for which our Hospital is renowned. Brave met these standards, and took our report beyond expectation. It was so different from anything we had before. The campaign communicated powerfully to its audience, and activated new energy into donor participation. Brian Mallon, Executive Director, Royal Children’s Hospital Foundation
Royal Children’s Hospital Foundation Melbourne
2006 Annual Review (images 1-3)
The 2006 report championed a new focus on the future. In particular the spirit of the new Hospital to be completed in 2011. With details of the new building yet to be unveiled, a dream-like illustrative approach was adopted combined with photography of the heroes - the sick kids. The result was a powerful document designed to fuel existing & new donors.
2005 Annual Review (images 4-6)
Titled ‘Hands Up for our children’ the objective of the 2005 report was to challenge convention and build an emotional connection between the hospital and its donors. Powerful photographic imagery was used to create a bond with the reader. The report supported the campaign strategy to encourage the donors to actively participate by putting their ‘Hands Up’ for the children.
