The Australian Army up until recently had no visual presence of an Occupational Health & Safety program. They were in great need for such a system with alarming statistics of accidents and injuries. ArmySafe was a new initiative which Brave was invited to create its visual identity.
Once the brand mark had been designed, a suite of communication was produced to raise awareness for the program including posters, brochures and a digital presentation format.
The campaign was delivered with confidence around the country. A key objective was to gain awareness for Safety in the Army resulting in a reduction in injuries sustained in training.
