After never ending requests for his Dukkah used in the restaurant, chef George Bilionis decided to package his spice and give the public what they wanted. He launched his special spice in selected produce stores.
We selected interesting moulded packaging which did not dominate the actual goods. A simple sticker was used which followed the Souk branding.
The Souk spice packaging supports the brand values -combining simplicity and decadence. Whether it be menus or spice packs, the branding should not over complicate the product. The product speaks for itself.
