The coming together of 2 prominent Melbourne florists provided the opportunity to create a fresh, dynamic and funky identity to brand their progressive business.
To cut through the mediocrity of existing competitors was a key driver. Colour choice was extremely important. They wanted to be perceived as professional, yet fun.
The vibrant green became an instantly identifiable factor. One that was memorable and not saturated in the marketplace.
Since The Flower Boys have been operating with their new image, their brand presence has been an overnight success. Corporate orders have increased by 15%. New business opportunities almost doubled in the first 3 months.
