As if through osmosis Brave came up with the image our charity
had been waiting for - subtle, suggestive and individual. Peter Rose, Chair, Robert Rose Foundation
Robert Rose Foundation
Robert Rose was a famous Collingwood footballer who’s career was tragically cut short by a terrible car accident that left him a quadriplegic in 1974. After his passing in 1999 his family with ParaQuad Victoria established the Foundation to help other families with spinal cord injury.
We agreed to work pro bono when asked to create an identity for the Robert Rose Foundation. It’s nice to give something back to such a wonderful cause. The identity was designed with new marketing opportunities in mind.
With strong AFL and Victorian Horse Racing associations, sponsorship opportunities are now more appealing with such a strong brand presence. Key initiatives aligned with the new brand have raised the profile of the Foundation to create further
opportunities
