At Souk the challenge faced with the branding and signage was to not fight the obvious beauty of the building. The interior of the Middle Eastern restaurant was embellished with lush fittings to reflect its grand opulent flair.
The exterior signage was kept simple yet strong. No colour, just black and white. The street is already filled with colour, particularly at night, and we wanted to cut through the visual noise. Smaller gold leafed details were used at the door entrance, and on the interior.
