New restaurant Souk, meaning open air bazaar, reflects the Middle East with lush fittings and a grand opulent flair. Its centre piece is a huge original chandelier which showers the room in romantic light.
The identity reflects the space. Abstract imagery of light projects a feeling of decadence, movement and night life. The brand mark is set in a typeface custom designed for the venue and was incorporated into the stationery, glassware, menus and signage.
