In the fiercely competitive world of Commercial interior design, MCI wanted to enter the market confidently. With a wealth of experience behind them and a queue of clients waiting to begin, they hit the ground running.
We aligned the identity to MCI’s culture of clean lines and sophisticated contemporary form. A minimal approach was undertaken with every detail crafted with care. A geometric system of tiny squares were introduced as a graphic language. The 3D cube became the central mark representing space. We embossed the icon on the business card like braille, a sensory direction to incorporate not just sight but touch.
Armed with a comprehensive visual identity that spanned stationery, corporate literature, signage and web, the team at MCI have almost been unable to keep up with demand. A nice problem to have.
