The Edmund Barton Centre at Holmesglen Tafe was a conference centre which needed a corporate face lift. It offered great facilities but lacked personality.
A new visual identity was created which the staff could own and bond with. After an extensive naming process, the centre was reborn as Hemisphere. ‘Space to Focus’ became the theme of a strong graphic language, with the open bracket forming its foundation. A brand guideline manual shaped the new direction and ensured consistency and strength in all visual applications.
